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Djibril Cissé, a former striker for great teams like Liverpool, has joined forces with Betiton, a young sportsbook that’s growing at an astonishing rate, in order to aid their marketing efforts

The Betiton team are happily announcing the newest addition to their team: Djibril Cissé. Cissé, who has undertaken several pursuits but is mainly known for his footballing career, will aid the ambitious team at Betiton in their quest for further growth.

The Betiton brand has already seen massive growth. In fact, despite hardly being older than a year, the sportsbook offers its services to 13 markets, specifically targeting particular sectors of its userbase by localising its content and its services. In fact, the website’s content and customer care are available in 8 languages.

Betiton’s growth will now be receiving a huge boost thanks to the efforts of Djibril Cissé. The world-famous footballer—who has played for legendary teams including Liverpool, Auxerre, Marseille, and Lazio—will be Betiton’s brand ambassador. This way, he’ll boost Betiton’s marketing strategies through various future events that so far have been kept under wraps.

Moreover, he’ll be bringing his competitive energy and drive to succeed to the table. The motivation provided by Djibril’s infectious energy should prove extremely useful in Betiton’s endeavours.

The brains behind the Betiton brand are extremely optimistic regarding Betiton’s role in the team. In fact, the CEO & co-founder of Betiton, Arnaud Serour, spoke of Djibril’s addition to his team in very positive terms: “Djibril Cissé is not only a major football star who has had an incredible career playing for some of the biggest clubs in the world, he has also overcome major injury setbacks and for us is the embodiment of determination and character. We have been working with him daily for the last few weeks, he’s a joy to work with and develop ideas and is also a fantastic human being.”

When asked to comment on his inclusion in the Betiton team, Djibril Cissé remarked: “We connected immediately with Arnaud and his team. I’ve been struck by Betiton’s motivation and vision to be a leading operator in the gaming industry. I am confident we will reach those goals and am really looking forward to it. Game on!”

Djibril Cissé has an extremely colourful portfolio that saw him play football in various countries around the world. His professional career began in 1998 with AJ Auxerre, a club that’s become well-known for fostering young talent. In fact, Djibril’s time with Auxerre was fairly fruitful, scoring 70 goals in 128 appearances and building a reputation for being a talented young striker.

After his time with Auxerre, Djibril was transferred to Liverpool in 2004 for the sum of £14 million. However, Djibril’s time with Liverpool was patchy due to an unfortunate accident that saw his leg break. Despite the injury—which, had it not been for the quick timing of the medical staff, could have totally ended his career—Djibril returned to the field in a bit less than 6 months after.

His presence on the field translated to a Premier League and Champions League victory for the Reds. However, his time with Liverpool was not meant to last long and in 2007 he was transferred to Olympique de Marseille. It was around the same time that, unfortunately, Djibril broke his other leg, making his time with Marseille also less than satisfactory for the striker.

After being loaned to Sunderland in 2008, Djibril eventually found himself with the Greek team Panathinaikos in 2009, where he proved to be a significantly valuable asset to the team. In fact, he scored 47 goals in 61 appearances, earning the love, respect, and admiration of Panathinaikos fans.

After his time with Panathinaikos, Djibril moved to Lazio in 2011. However, he wasn’t satisfied with the style of Italian football and quickly made a move to the Queens Park Rangers the following year. He left the club in 2013, however, and has since moved between different clubs. Nowadays, Djibril plays for Panathinaikos Chicago in the National Premier Soccer League.